Jay-Z has partnered with Parlux Fragrances to launch perfumes from him, a mystery female singer, Kanye West and Rihanna. In 2010 Kanye West and Rihanna perfumes will debut and in 2011 Jay-Z’s and the “mystery singer” perfumes will launch. Jay-Z had this to say
“We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands,” .
Parlux’s CEO Neil Katz had this to say:
“We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world.”
I still wonder who this mystery female singer is. Any suggestions?