Culture

Daily coverage of viral news that creates engaging, entertaining, interactive, and informative online content for urban millennials.

Alabama bred rapper YBN Nahmir is the latest star to go sneaker shopping with Joe La Puma and the whole crew over at Complex. Nahmir stopped by Flight Club in Los Angeles to talk about having his own Jordan plug growing up, not understanding some trends including high-fashion sneakers, and why shoes are the most […]

It’s the difference between trauma and triumph for the tender-headed.

The latest celebrity to go sneaker shopping with the people over at Complex is Atlanta and Sorry To Bother You star Lakeith Stanfield. Stanfield headed to Flight Club in New York City to talk about the sneaker game in Atlanta, his personal thoughts on $130,000 Yeezys, and a certain pair of Jordans that remind him of […]

The fans lose it when they see James in purple and gold for the first time.

For the first in a series where British Vogue contributing editor Naomi Campbell meets designers making debuts at historic fashion houses, Campbell sits down with Virgil Abloh in his Paris headquarters. The two talk about Virgil making history by being Louis Vuitton’s first black creative director, why he and Kanye West were so emotional at […]

Floyd reminded us why he goes by "Money Mayweather" after dropping a reported $18 million on a new watch.

Considering all of the boss moves he’s made over the years, it’s no surprise he’s Puma’s new choice for creative director.

The Warriors All Star was rocking the viral look two summers ago.

These trendsetters should be the face of #WorldGothDay.