Source: BET+ / The Impact Atlanta
This week (September 22), BET+, the premiere streaming service for the Black audience, released the trailer for the second season of its wildly successful original docuseries, “The Impact Atlanta.” Click inside to check it out, to meet the cast and to find out when you can expect to watch.
Highlighting the second season is the addition of a new Atlanta-based cast member, rapper, and influencer Jerrika Karlae. In addition to that, fan favorite Tuson Jewell has been upped to a full-time cast member. Returning cast members from season one include Ari Fletcher, Arrogant Tae, Lakeyah and Dess Dior.
In the eight-episode series, these young trendsetters give viewers an all-access pass to their fast-paced lives and the most important events, conversations, and moments happening in the zeitgeist. In an age where social media plays such a key role in business, music, beauty, and fashion, viewers will also get a peek at the creative process, preparation, and deal-making it takes to truly impact the culture.
In addition to their fast-paced business lives, the new season promises to deliver on the personal growth of each of our stars, adversities, and major life decisions that could impact friendships and family.
With a combined social media following of more than 20 million users, the cast represents a new generation of influencers that have leveraged their personas and technology to amass followings, start and grow businesses, set trends in beauty and fashion, and deliver music that charts.
The docu-series drew a record number of new subscribers to the platform in its inaugural season debut in October 2022. “The Impact Atlanta” is executive produced by Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher (Quality FIlms); Karam Gill; as well as Tara Long and Gennifer Gardiner (eOne). Morgan Miller will serve as the showrunner while Connie Orlando (EVP of Specials, Music Programming and Strategy) and Angela Aguilera (SVP of Music Programming and Development) will oversee for BET+.
“The Impact Atlanta” will return October 5. In the meantime, check out season two’s trailer below and let us know what you think in the comments.
1. Ariana ‘Ari’ Fletcher (@therealkylesister)
Source:The Impact Atlanta
Ariana “Ari” Fletcher, one social media’s highest earning influencers, who grew her following into a multimillion-dollar endorsement and branding machine. Ari rose to popularity on social media for her trendsetting wardrobe choices and hairstyles. As she recently regained access to that legion of followers, she is preparing to launch two new business ventures that her fans have been asking for. She also recently launched a Youtube Series “#DinnerWithTheDon” which features her cooking and comedy skills in a lighthearted format that has already gained nearly half a million subscribers. A proud mother and sister, Ari continues to honor her brother Kyle Jamison’s legacy with his name in her Instagram handle after his untimely passing in 2013.
2. Destiny ‘Dess Dior’ Bailey (@1dessdior)
Source:The Impact Atlanta
One of the most sought-after influencers, Dess Dior, made a mark for herself in the rap game with her hit singles “Don’t Play” and “Rich B*tch.” The Savanna, Georgia native brings, rapping since the age of 12, Dess launched her own entertainment label and leveraged her popularity as a known fashion and beauty influencer to amass nearly two million combined social media followers. No stranger to detail, Dess also owns the “Rich B*tch Gang” (RBG) accessory line geared to empower her female followers. As Dess prepares her new album, she had two major appearances this summer at Rolling Loud in Miami and Rolling Loud Toronto with her first single, “Rich and Raw,” dropping June 24th.
3. Dionte ‘Arrogant Tae’ Gray (@arrogant_tae123)
Source:The Impact Atlanta
Arrogant Tae is the sought-after, trendsetting, hair stylist whose clientele includes names like Nicki Minaj, Lala Anthony, and JT from City Girls, to name a few. The Chicago native was exposed to the hair business at an early age where he eventually began styling his mom and family members. After honing his craft for years, with clients in the U.S. and abroad, Tae has expanded his reach to include product branding and multiple endorsement deals. Tae’s impact on the beauty industry has crossed over into popular culture, even being mentioned in Drake’s hit “Laugh Now Cry Later,” with the lyrical reference “we in Atlanta, I buy her a wig, she’s telling me Tae is the best.”
4. Jerrika ‘Karlae’ (@okaykarlae)
Source:The Impact Atlanta
Jerrika Karlae is a multifaceted recording artist, influencer, and entrepreneur hailing from Winston Salem, North Carolina. Although deeply involved in fashion, music has always held a special place in Karlae’s heart. Initially a hobby, her writing and performance talents quickly gained recognition with her debut on the 2018 hit “U Ain’t Slime Enough.” Since then, she has collaborated with top rappers like Yung Miami of City Girls, Coi Leray, Gunna, and Lil Yachty. Using her social media presence, Karlae has secured major deals with brands like Fashion Nova and PrettyLittleThing.
5. Lakeyah Robinson (@lakeyah)
Source:The Impact Atlanta
Signed to Motown Records in 2022, after a self-made hustle into the rap game, Lakeyah just released her single “Mind Yo Business” featuring Latto, with her first album slated to drop later this year. Quality Control’s newest rising superstar, Lakeyah was also named to the prestigious XXL Freshman Class. The 21-year-old Milwaukee native, raised in Ohio, began rapping at 15 and uses her platform to represent the Midwest region where hip-hop isn’t often credited. She is also a mental-health advocate. Prior to the signing to Motown, Lakeyah’s fan-favorites included “Female Goat” featuring City Girls, and her solo hit “Too Much” from her most recent project “In Due Time.” The same year, Lakeyah was also featured in the prestigious BET Hip Hop Awards Digital Cypher and made her first appearance at Rolling Loud where she will return this summer.
6. Tuson Jewell (@bm313atl)
Source:The Impact Atlanta
Artist and aspiring actor, Tuson Jewell, is a native of Detroit, MI. Tuson spent time in his family’s studio as a child, developing a love for music which eventually led to the release of his first album, “What’z My Name?” at 10 years of age. Introduced as Ari’s bestie and Tae’s assistant in season one of “The Impact Atlanta,” Tuson instantly became a fan favorite with his sharp reads and quick-witted humor. Tuson moved to Atlanta to further his career by creating timeless “feel good” music that “uplifts” people. He is currently working on an EP.
