Kris Jenner couldn’t work her magic on this one.
The Kardashian sisters have it all. Reality shows, great wardrobes, a multitude of clothing collaborations, but one thing they definitely cannot have is the name “Khroma” for their soon-to-be-launched makeup line.
PHOTOS: Up Close & Personal With The Kardashians For Khroma Beauty
The line was first slapped with a lawsuit back in October, when Los Angeles-based beauty company Chroma Beauty threatened the reality television family with a lawsuit if they didn’t change their name, followed by the second whammy by a Florida-based brand owned by Lee Tillett Inc., who owns Kroma Makeup.
PHOTOS: Kardashian Sisters For Khroma Beauty
And the Kardashians didn’t come out on top of this round.
As reported by Fashionista:
Lee Tillett, a Florida-based makeup artist who trademarked Kroma in 2010, sent a cease-and-desist letter to Boldface, the company that produces the Kardashian-fronted Khroma line, last year. After some back and forth between the two parties, Tillett ended up filing a $10 million lawsuit against Khroma, alleging that the Kardashians “stole” the name and that the similarity between the two names would cause confusion in the marketplace.
And it seems like the judge on the case agrees, according to Law360 (subscription required). “Tillett has demonstrated that [she] will likely lose business opportunities, customers and goodwill due to Boldface’s use of the confusingly similar Khroma Beauty marks,” U.S. District Judge Audrey B. Collins said in her ruling. “The court has little doubt that, in short order, the Khroma Beauty products will likely eliminate Tillett’s business entirely, creating irreparable harm sufficient to justify an injunction.”
We are sure there are numerous word plays on K-words the sisters can fiddle around with, but what’s going to be the blow is recalling the yet-to-be released packaging.
Here’s hoping they come back on the double with a snazzy name and an even snazzier product.
SOURCE: Fashionista.
