We learned that small businesses struggle with these massive sales while major retailers make billions. Read more on this inside.
Songstress Ari Lennox has been working to spotlight black owned businesses with her new Youtube series with co-host Shaughn Cooper. They have interviewed and released episodes highlighting a few businesses from her hometown Washington, DC from a local ice cream shop to a wildly new and successful online plant shop. Most recently, Lennox took her series beyond Youtube to partner with Google and US Black Chambers, Inc. to create a jingle for the black and woman owned plant shop, Grounded for Black owned Friday.
Sales in brick and mortar stores fell from $11.6 billion in 2014 to $10.4 billion in 2015. That's an overall 10 percent decrease in sales, a consequence of both stores offering sales days earlier and online sales that allowed consumers to shop from the comfort of their homes.