As fans continue to wait for new Kanye West music, his fashion endeavors gain more praise in pop culture.

While Back To The Future got its fair share of predictions wrong, its fashion forward wardrobe was actually pretty on point.

While sneakerheads and technology aficionados alike wait for auto-lacing sneakers to release, it’s time to add Michael J. Fox to that list. The Back to the Future actor (who wore the shoes more than 20 years ago) is waiting for the futuristic kicks to grace our lives. In a recently released video clip, Michael reunited with […]

Stephon Marbury may no longer be in the NBA, but his trash talk is still going strong. However this time, his words might actually hold weight. The former NBA point guard has taken to social media to tease a relaunch of his inexpensive line of sneakers, Starburys, which retailed for only $15. Remember those? https://instagram.com/p/8ZnXJURyG5/ […]

Don Morris, the co-founder of XXL, took the original Nike Air Yeezy, placed it on a naked woman’s crotch and called it “Kim” to bring attention to hip-hop’s love for false idols. In a collection of photos titled “Holy Mountain,” Don Morris explains that his work embodies the one-way tension created between the individual and […]

Employee discounts are coveted among all people who work in retail. But for some, like 20-year-old Markell Fossett of Memphis, Tenn., that 15 percent off isn’t enough. WREG reports that the Nike employee stole more than $9,000 worth of sneakers over a four-month period, from February to June 2015. Markell reportedly told the Nike investigator (yes, those exist) […]

Style

In 2014, the businessman made $100 million dollars from his Air Jordan brand -- he only raked in $94 million during his 15-year-career.

Ever wondered which kicks Serena Williams rocks off the court? In honor of the U.S. Open, the tennis star has partnered with Nike to release the “Greatness Collection.” The three distinct sneakers include the Nike Air Max 1 Ultra, Nike Roshe LD-1000, and NikeCourt Flare. Peep the preview below. Each kick features a safari-like theme, as well as clean leather […]

Before accepting the Video Vanguard Award with an epic speech, Kanye West arrived to the MTV VMAs with his wife Kim Kardashian by his side.

TMZ reports that Nike is down for the NBA player, but he's leaning towards signing with a company that's more in the family: Adidas.

https://instagram.com/p/6FqL0jLA5p/ It’s Yeezy Season again. Ever since the release of the Yeezy Boost 350 back in June, fans assumed that another version of the kicks would soon follow. According to Matchesfashion.com, the black Yeezy Boost 350 is set to release on August 22nd, 2015. Adidas has not confirmed the rumored release date of the black Adidas Yeezy Boost 350, […]