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Pressure busts pipes and the Lowe’s corporation will surely cave as the onslaught of negative press continues to flood the inboxes of their public relations department.

STORY: GAME ON: 20K+ Sign Petition To Boycott Lowe’s!

The million dollar home improvement retail giant has been receiving a slew of negative press after they withdrew their advertising on TLC’s popular reality show All-American Muslims.

STORY: American Muslims! Lowe’s Supporters Spread Hate, Not Love!

Caving into protests by the ultra conservative right wing group Florida Family Association (FFA), Lowe’s pulled all advertising during the show. The FFA claims that the show promoted Islamic propaganda, hiding an agenda that posed a clear and present danger to Americans.

STORY: Russell Simmons Lets Lowe’s Know, He’s Not Playin’!

Speaking like true religious bigots, the FAA got Lowe’s to pull their advertising from the TLC program, which resulted in a 20,000 plus signature petition calling for Lowe’s to continue their advertising and issue a sincere apology to the Muslim community.

STORY: Top Rabbi Condemns Lowe’s For Dropping “All-American Muslim”

CEO of Lowe’s Mr. Robert Niblock has been tight lipped about the recent controversy. Only through a spokesman speaking on behalf of the company did Niblock issue a sideways apology: 

“Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”

Unfortunately Mr. Niblock, we don’t take that as an acceptable apology. Acknowledging you were wrong and owning up to it is a true apology.

The bigwigs at Lowe’s have some explaining to do, especially Robert Niblock. Before we hold his feet to the fire, let’s find out a few more things about the guy who created his own media firestorm.