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Brands are dropping the fall 2010 collections left and right! Pharrells Billionaire Boys Club is always atop most hipsters to watch and have list. Though the first delivery seems small, its July release date is set to create quite a frenzy! Very simple in its desigs,  Pharrell continues to merge his universal b-boy style and tailored looks to drive the direction of BBC into a mainstream line.

To dress like Pharrell click through the Look Book and check your local retailers, and if you happen to be in Tokyo, as of July 17th the new collection will be in the flagship store!! 

Pharrell is currently on tour with NERD and updating his blog daily with cool pics and things he’s finding on the road, so if your a fan, make sure you stay posted via BBC’s blog! Cool thing over there.

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