Last night, Macy’s Herald Square was introduced to Russell Simmons new leading man. With press and fans waiting to catch a glimpse of the mogul, Russell arrived to the 2nd floor mens department, to introduce his new collection of Argyle Culture.
While spectators were impressed with the color choices, pattern mixes, fabric quality and Russells in-depth knowledge of the collection, they were even more shocked to see that Russell was not the model for this current collection.
Ever ahead the curve in fashion, Russell has enlisted super model Tyson Beckford to be the face of Argyle Culture, a move that could only be done by a man like Russell as Tyson came out of retirement to flaunt his great body, and smile for Russell’s latest fashion endeavor.
This new collection also marks the re-opening of Russell’s pop-up shop in Macy’s stores. Want to know just how Russell was able to snag Tyson Beckford for Argyle Culture?
All that and more will be included in ‘Running Russell’ premiering on Oxygen every Tuesday starting Nov. 2nd at 10pm! And if you want to see Russell in a Macy’s store near you don’t worry, last night was just the kick-off of his tour! More cities to come!
The event was hosted by Power 105.1 DJ Ed Lover!
[pagebreak]
What’s a Russell event without beautiful people? Model Jaslene (right) and the beautiful Heidi Allende (left)
Russell greeted fans and signed autographs!
[pagebreak]
Music was amazing thanks to DJ MOS
The amazing jewelry buyers of Macy’s
[pagebreak]
Russell took a minute to chat whit his good friend Bret Ratner
<p
