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Leave it to top luxury brand, Louis Vuitton to take on the task of creating a guide to the bustling city of New York. Louis Vuitton has 6 stores in the city alone, from Midtown to SoHo, which apparently makes them an authority on all go-to places in the Big Apple.

The video, directed by Romain Chassaing, offers up possible theories behind the city’s nickname, while not so subtly alluding to the Apple store on 5th Ave which is the most visited monument in the city surpassing the Statue of Liberty. The complete NYC guide will be released October 15th.  

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