The Daily Grind Video

French duo Lacoste and Citroen take up a concept car challenge and presents us with a delectable auto-baby to be fully unveiled at the 2010 Paris Motor show.  

Lacoste’s sleek but sport minded style is expanded onto the auto aesthetic of the Citroen compact which breaths light and airy like a golf cart of the future.  

The grey and white base give it a minimalist and elegant feel with quiet but effective flecks of neon green accenting it with a touch of modernity.  

Following the Lacoste instinct, the car itself fits like a sleek but laid back sports jacket.  


An inflatable soft-roofing system is customizable making this auto-beauty a successful expansion in their brand image from the streets to the open road. 

Check out more photos in the following pages!