Had he not been murdered in Bolivia in the 1960s, doctor turned revolutionary icon Ernesto “Che” Guevara would have been 83 years old today.
The Marxist fighter and anti-capitalist, who helped Fidel Castro overthrow Cuba’s dictator Fulgencio Batista in 1957, has surpassed that immortal enemy of man and usherer of fame, death, surviving on t-shirts, posters, books, tattoos and anything capable of sustaining a printed image.
Rappers, comedians, singers, cartoon characters and much of the general public have all donned Latin America’s greatest export since the invention of coffee.
After the break see some of our favorite celebrites take on Che.
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Alberto Korda is the Cuban photographer who is responsible for immortalizing Che. Here he holds the negative of what will be come Marxism’s most recognizable marketing tool.
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A Japanese product with Che’s likeness.
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Comedian Margaret Cho as Che Guevara.
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Cher depicted in a stencil as Cher Guevara.
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Jay Z with Che t-shirt.
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Football legend Maradona with Che tattoo.
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Che’s granddaughter appearing in PETA ad.
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Alfred E. Newman as Che.
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A Che mug and coaster.
