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Jean-centric line J Brand has launched Jbrandjeans.com, a new social website aimed at providing quicker and more efficient online shopping experience for customers.

The website features a new blog called “In the Pocket,” an everyday celebrity sighting blog. It received a lot of buzz lately after Catherine, the Duchess of Cambridge aka Kate Middletonwas spotted three consecutive times wearing J Brand while on her North American visit.

PHOTOS: Kate Middleton Gets A Hollywood Welcome

The website also encourages users to upload pictures of themselves wearing J Brand jeans to a module called “J World” where J Brand fans can view many different ways to sport their jeans.

Last Thursday it was confirmed that the company hired reputable stlist Brad Goreski to style J Brand’s first fall-centric installment, which will also be featured on the website through a module called “Style Notes.”

Once there, viewers can learn about notable denim trends and receive concrete lessons on how to wear the brand’s denim silhouettes.

Check out pics of Catherine rocking J Brand and new pics from the new website on the following pages! 

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J Brand.

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Catherine wearing J Brand.

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Catherine Duchness of Cambridge spotted July 8th, in J Brand.

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J Brand.

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jbrandjeans.com