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What better person to be the spokeswoman of the new Sean John fragrance “Empress” than the beautiful and talented Kelly Rowland?

Sean “Diddy” Combs named Kelly the ambassador for his new fragrance, which he describes as “for the woman who is powerful beyond all others.”

PHOTOS: Beyonce And Kelly Rowland Reconnect

Judging by that criteria, The X-Factor judge and “Motivation” singer sounds like the perfect fit.

Yesterday, the new spokeswoman got off to a great start by emceeing the preview for the “Empress” fragrance at the Ciroc Cabana Club in Water Mill, NY.

Check out the photos of Kelly, who looked amazing in her purple dress, at the Ciroc Cabana Club on the following pages!

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Kelly Rowland on the red carpet at the preview for the Sean John “Empress” fragrance at the Ciroc Cabana Club in NY.

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Sean John “Empress” ambassador Kelly Rowland shows a guest the fragrance at its preview in NY.

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Kelly Rowland at the preview for the Sean John “Empress” fragrance at the Ciroc Cabana Club in NY.

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Kelly Rowland on the mic at the preview for the Sean John “Empress” fragrance at the Ciroc Cabana Club in NY.

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Sean John “Empress” ambassador Kelly Rowland shows a guest the fragrance at its preview in NY.

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Sean John “Empress” ambassador Kelly Rowland shows a guest the fragrance at its preview in NY.

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Kelly Rowland on the mic at the preview for the Sean John “Empress” fragrance at the Ciroc Cabana Club in NY.

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Kelly Rowland at the preview for the Sean John “Empress” fragrance at the Ciroc Cabana Club in NY.