Click inside to check out some photos from the legendary southern rapper's surprise birthday party Sunday night!

Views from the Roc Nation Grammy brunch with plenty of Ciroc, DeLeon, Dusse and Arman De Brignac on the house.

One Twitter user did the math and between streams and Ciroc, it's not impossible.

Tyga is pulling all the stops when it comes to his alleged girlfriend Kylie Jenner; even if that means losing money. According to TMZ, the rapper pulled a no show for a club appearance when his demands to get his girl Kylie into Greystone Manor were shut down. Sources revealed that Tyga begged and pleaded with […]

French Montana is another year older, and he celebrated in the most epic way possible. When you’re working with Diddy, everything is going to be the best of the best, which was exactly the case for the Mac & Cheese rapper’s big 30th birthday bash in L.A., hosted by Ciroc Pineapple. With a full red carpet, and a bunch […]

She’s not only his bae, she’s his queen. The queen of his new Ciroc Vodka flavor Pineapple, that is. Diddy took to Instagram to highlight his love for Cassie by posting the above picture of the two together, and you can tell by the words that Sean Combs uses to talk about Cassie, he’s smitten. “A […]

Diddy and his lady are on the move. The couple, along with their crew, headed to Ibiza to relax and sip Ciroc on the beach. Both Diddy and Cassie shared a photo of themselves anxiously awaiting their departure. The pic shows a bikini-clad Cassie with her arms around her mogul of a man as he […]

Cyn, where you at girl? Erica Mena is out here acting up! The Love & Hip Hop: NY reality TV starlet recently took Miami by storm, fully embracing #CirocLife, and even guzzling champagne off of another woman’s ass – but what else would you expect from one of TV’s baddest badasses? While partying the night away at […]

How does Gatorade mixed with some Ciroc sound to you? Sounds great to us. And also the NBA, who just announced that they are partnering up with Diageo, the parent company of Ciroc vodka (have you heard of this drink?) The partnership is called “The Toast of the NBA” and Diddy, who has been the face of Ciroc, will be […]

Sean “Diddy” Combs is making history today. The hip-hop mogul officially launches Revolt TV – a music-oriented cable network set to focus on music videos, live performances, news, interviews and all things pop culture, driven by a younger crowd. Revolt TV is set to be a breath of fresh air for our generation’s music – considering […]