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How does Gatorade mixed with some Ciroc sound to you?

Sounds great to us. And also the NBA, who just announced that they are partnering up with Diageo, the parent company of Ciroc vodka (have you heard of this drink?)

The partnership is called “The Toast of the NBA” and Diddy, who has been the face of Ciroc, will be heavily involved.

According to the press release Ciroc sent out:

“Combs and CIROC Vodka will work closely with the NBA throughout the season on and off the court to elevate key NBA lifestyle events such as NBA All-Star and the NBA Playoffs with fun and engaging social media programming, consumer sweepstakes and activations that bring to life what Combs calls the ‘Art of Celebration.’ The NBA will also work with CIROC to produce a series of public service announcements. The videos will feature NBA talent and will air across multiple media platforms throughout the season.”

Diddy himself talked about the collaboration:

“I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform…Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans.”

We can’t wait to see what’s going to come of this intriguing partnership.

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