Jay-Z‘s Rocawear has been a staple in urban fashion since its inception in 1999.
The geniuses over at Rocawear take their role in the fashion world seriously and have created a webisode featuring huge names in the marketing and style world.
The video features superstar stylist June Ambrose, marketing genius Steve Stoute, rapper Kendrick Lamar and Rocawear’s CMO Jameel Spencer all speaking on urban fashion & Rocawear’s path from 1999 to 2011.
Check out a few quotes from the video as well as the webisode below!
Steve Stoute: “You know fashion has changed a lot of the past 12 years. Particularly in Urban Fashion it went from head to toe in one brand to wearing much different brands, even brands that are not necessarily designed for that urban consumer.”
Jameel Spencer: “I think something we are doing with this company, will be something people talk about in 25 years. Very similar to Barry Gordy and Motown Records, there is a cultural significance in what we do here.”
June Ambrose: “I think Rocawear has outlasted its competition because it went for something that other people kind of forgot about. It’s about that consumer, that customer growing up.”
