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The man believed to be Khloe Kardashian‘s real father had an ‘As Seen On TV’ product! 

Alex Roldan sold his secret styling and hair care tips for a product called “Perfect Hair.”

DETAILS: Who Is Alex Roldan? Is He Khloe’s Real Father? 

On the box, Alex is pictured wearing a white shirt and a big smile that makes it easy to see where Khloe gets her grin.

Alex has salt and pepper hair with a nice sized patch of gray on the side; he’s posing with an unnamed blonde woman sporting a healthy head of hair – Perfect Hair, if you will. 

PHOTOS: Khloe’s Real Father Finally Revealed! 

Alex has been Kris Jenner’s hairstylist for over 30 years and recently the subject of rumors that he is Khloe Kardashian’s biological father.