The Daily Grind Video

Louis Vuitton went on African safari for their latest menswear ad campaign.  
Starring Werner Schreyer, the Spring/Summer 2012 collection was tastefully shot by Alasdair McMellan under the direction of Louis Vuitton’s Men’s Style and Studio Director, Kim Jones.

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“At its simplest level, it is about the idea of travel and what it means at this point in time,” explains Kim Jones, who will sign his debut collection for Louis Vuitton under the Artistic Direction of Marc Jacobs. “After all travel forms the foundation of the brand. This is a fundamental part of the lineage and language of Louis Vuitton and is a central component of what it stands for today,” continues Jones. “At the same time, the collection is looking at the idea of a personal journey. It forms the notion of a coming-of-age through exploration and travel.”

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The collection manages to combine the timeless classic suits and shirts with up to date and contemporary waterproof jacks and collegiate style bomber jackets.
You can check out the full lookbook for the men’s Louis Vuitton spring/summer 2012 campaign in the gallery above. It’s a bit lengthy – but it is definitely worth it!

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