The Daily Grind Video

Gareth Pugh is one of the most innovative fashion designers of our time. His designs are a favorite among artists like Beyonce, Lady Gaga & Rihanna.
His creations blend lines and geometry with the delicate female form in a way that no other designer has done before.

PHOTOS: Gareth Pugh Brings His Geometrical Fashion To The Ballet

In a quick video by, we get a chance to take a peek inside of Gareth’s East London studio and see some of the behind the scenes action that went into his most recent Fall 2012 runway show in Paris.
Gareth’s work space has everything you would expect to see from a fashion designer’s studio. It’s got sewing machines, raw materials and a few finished pieces that you may recognize from his runway show. 

PHOTOS: Gareth Pugh Is All Neck & Shoulders For Paris Fashion Week S/S 2012

You can take a look at Gareth’s studio, hear him explain his latest project with choreographer Wayne McGregor, as well as his thought process when creating his last collection in the video above. Enjoy!