Ever wonder whats going on in sneaker culture in different countries compared to what the United States is doing? In Europe they use Football/Soccer athletes to promote their sneaker culture.
Here is a look at the “I Am The Rules” – Foot Locker x Nike Air Max 90, which before we talk about the sneaker, just know that this is a European only release.
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CONTINUE TO SEE MORE OF THE “I AM THE RULES” – FOOT LOCKER x NIKE AIR MAX 90
[pagebreak] FOOT LOCKER x NIKE AIR MAX 90
This is a campaign that is being ran by Footlocker in Europe, titled “I Am The Rules” Air Max 90. The campaign includes support from football (soccer) players Andrei Arshavin, Marouane Chamakh and Stefano Okaka. The sneaker, of course, has the classic Air max 90 silhouette but still combines layers with grays and blacks, along with bright colorways of lime green, infrared, and purple for the pushing the limit look. Remember these are available at Footlocker Europe only as of now.
CONTINUE TO SEE MORE OF THE “I AM THE RULES” – FOOT LOCKER x NIKE AIR MAX 90
[pagebreak] FOOT LOCKER x NIKE AIR MAX 90
CONTINUE TO SEE MORE OF THE “I AM THE RULES” – FOOT LOCKER x NIKE AIR MAX 90
[pagebreak] FOOT LOCKER x NIKE AIR MAX 90
