Last night, the whole world wished they got a chance to see the 20 Lambos and the 20 camels featured in ‘Ye’s Cruel Summer.
NEW MUSIC: Ye and Fat Joe – Pride & Joy
During the Cannes world premiere, Kanye West said his film was the first project from the emcee’s new company, Donda, named after his late mother. Back in January, Yeezy went on a five-hour tweet-athon about his vision for an artistic future and subsequently created the Donda company.
PHOTOS: Kanye West and Kim Kardashian Rock The Boat In Cannes
Luckily, a GQ writer was on hand to report the Donda details straight from Kanye himself:
As West, dressed in a crisp white jacket, white T-shirt and jeans, explained in his comments after the film, the seven-screen set-up was “related to a post-Steve Jobs, post-Windows era where we’re always on our BlackBerry in a ballgame or at the movies, I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together.”
Huge spectacles, Kanye said, “are the kind of concepts we’re about. You just got to bring them into real life.” In his speech, he added, “What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences or life. Something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney. With the Donda company, this is our first installation.”
Can you see Yeezy-Ville or Six Flags WestLand? Kanye is about to change your life.
SOURCE: GQ
