Louis Vuitton and its creative director, Marc Jacobs, took guests for a ride in March when the line’s runway show featured a steam train carrying their models to the catwalk. Now, for their Fall 2012 campaign ad, they are bringing the train back!
Louis Vuitton, for the first time ever, is keeping the same theme from their runway show in their new campaign featuring models riding on a train carrying different LV bags and over-sized hats.
WWD reported that Jacobs wanted to continue the journey from the show and wants the ads to evoke “the glamour of travel and the romance of going somewhere.”
Shot by photographer, Steven Meisel, in New York City, the ad campaign is scheduled to hit magazines in August.
Check out the gallery above to see LV’s trip in style!