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We can’t say we’re very familiar with John John Denim, however like many who see their latest ad campaign, we’re suddenly finding ourselves very interested in the brand!

Based out in Brazil, John John’s latest ad campaign tapped none other than 24-year-old heartthrob, Zac Efron.

VIDEO: Zac Efron Is A Pro At Unhooking Bras!

Zac Efron shot the campaign on the streets of Los Angeles with photographer Jacques Dequeker and was styled by Jenny Richter and Felipe Veloso

For the campaign, Zac plays a Fast & Furious type of automobile-loving badass, who just happens to be surrounded by a bevy of beautiful women. Not that Zac is that hard on the eyes either, but you can be the judge.

PHOTOS: Zac Efron Is All Buffed Up On The May Issue Of Men’s Health

It was revealed that Zac was the face of the fashion line earlier this year, so chances are, you’ll get to see another campaign with Efron. But for now, take a look at Zac’s campaign pictures for John John Denim in the gallery above.