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Robert Pattinson is getting ready for the November 16th release of the final installment of the Twilight saga, Breaking Dawn: Part 2 and during the media whirlwind that he has to endure because of it, he has also been selected as the new face of Christian Dior’s men’s fragrance.

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According to an insider, “Rob likes the brand,” but we feel like he may like the brand a little more after finding out that the deal is worth almost $12 million over the next three years.

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The deal should not come as that big of a surprise since Pattinson is one of the most buzzed about celebrities in Hollywood. He succeeds a long list of other Hollywood A-listers who have stood behind the French fashion house, including Jude Law, Charlize Theron, and Natalie Portman

You can expect to see the finished ad campaign once it is released right here on GlobalGrind.com!