The Daily Grind Video

Cristiano Ronaldo is a beast on the soccer field, but he also knows how to keep cool while off the field. 

The 27-year-old soccer phenom is gearing up to release a full collection under Nike, aptly titled CR7. Obviously based on Cristiano’s initials and jersey number, this will mark the second CR7 collection Cristiano has done with Nike.

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The new CR7 on and off field collection blends the uncompromising attitude of the hearthrob footballer, with an irreverent, bold style that symbolizes Cristiano Ronaldo’s approach to life.

Unified by a striking graphic logo of a heart (symbolizing a love of winning) slashed by an X (representing a hatred of losing), “Love to win, hate to lose” is a philosophy that informs and appears on every piece of the collection.

This mantra also reflects a collection that reveals two distinct sides of CR7 – a relentless, focused footballer at the peak of his power, and a more irreverent, playful and spontaneous style icon with a love of music who lives life full-on. 

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With pieces like an Air Force 1, the CR Nike 5 Gato shoes, a Mercurial Vapor VIII boot, t-shirts and track jackets, we’re sure there’s something in the collection for everyone. Unless of course you don’t like the blue and pink detailing that is incorporated into just about everything!

Either way, check out the collection at your local Nike Soccer and NSW retailers, or you can just look at Cristiano Ronaldo wearing it all in the video below.

Global Grind

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