The Daily Grind Video

Kate Moss has more in common with Rag & Bone than just modeling for their brand.

Although the company’s roots are in New York, R&B founders David Neville and Marcus Wainwright are both Brits like Kate. Most people are not even aware that the term “rag and bone,” is an old British phrase for a peddler who’d sell scavenged trinkets! We aren’t sure how scavenged they are, but we have grown to love Rag & Bone’s trinkets.

PHOTOS: Kate Moss Looks Fierce In Rag & Bone’s First Ever Ad Campaign

For their Fall 2012 ad campaign, Rag & Bone went back to the UK to get in touch with their roots and used the world’s most famous model to help with the undertaking. Alasdair McLellan shot Kate Moss in the small town of Southrop, Gloucestershire, which seemed perfect for Marcus Wainwright, who described the location:

“Kate happens to have an affinity for [the village]. It was also a fun play on our British heritage.”

PHOTOS: Kate Moss Gives Your Imagination A Rest In NSFW Spread For LOVE Magazine 

Check out the pictures from the Fall/Winter Rag & Bone ad campaign featuring Kate Moss in her UK hometown by clicking through the gallery above.