NIGO has accomplished quite a bit with his brand A Bathing Ape.
Since selling the company last year, NIGO seems to have had a good amount of time to work on other projects. While he still sits on the board of A Bathing Ape, NIGO began yet another clothing line, Human Made. In a collaborative effort that we must admit we did not see coming, NIGO has worked with his Human Made brand to make a capsule collection of clothing with Coca-Cola.
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The Coca-Cola x Human Made by Beams line is inspired by research that NIGO has conducted around 20th century era industrial wear fashions, and reconstructs what “might have been” a look of the time in a modern day context. Uniquely, some pieces have taken on even more personal value for NIGO, as the designer has pulled from his own bespoke collection of Coca-Cola memorabilia, reinterpreting some of these looks for his new line.
NIGO says of the collection:
“I have been wearing Coca-Cola since back in high school – be it vintage T’s or my retro red Coke leather jacket, which is one of my most prized possessions. I was also the Japan Coca-Cola yo-yo champion back in the 80s, so this collaboration was a long time coming!”
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Items featured in the collection include a shop coat, cover-all jacket, a work shirt, cap, jodhpur shorts, a sweatshirt, and four t-shirts. All items will maintain some of the details of a much loved garment; soft to the hand from many wears and washings, brushed and weathered treatments, plus stitching true to the 1900s era.
You can check out each piece from the collection in the accompanying gallery.
