The Daily Grind Video

Last night was the official start to Mercedes-Benz Fashion Week here in New York City, and GlobalGrind kicked it off with John Varvatos

Needless to say, we were not alone.

The event was less of a fashion show and more of a celebration of John’s new Style & Substance campaign to honor entrepreneur Pete Cashmore, Chef Michael Chernow, comedian Anthony Jeselnik, actor Vincent Piazza, NY Yankee Nick Swisher and restauranter Michael Voltaggio, all of whom Mr. Varvatos considers to be men of “Style & Substance.”

PHOTOS: WHIP GAME PROPER: John Varvatos Set To Release Special Edition Chrysler 300C

The music was provided by the Roots very own ?uestlove, who kept the party rocking all night in the dimly lit Houston Hall. Some of the night’s notable guests included Vanessa HudgensFern Mallis and Austin Butler, as well as Wacka Flocka Flame and Raekwon.

STORY: Band Of Outsiders Presents Their Fall 2013 Collection With Scavenger Hunt Around NYC! 

Check out some of the pictures from last night’s Style & Substance event with John Varvatos. If you would like to check out the full Style & Substance campaign, head over to the John Varvatos website for a little more info on last night’s honorees!