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Few things are harder than swimming against a rising tide, but a support system to help steer you though can make all the difference. 

And who better to tap than mogul, philanthropist, hip-hop pioneer, and above all father, Russell Simmons, to guide young people on a mission to greatness? 

Rising Tide exists as a resource for people striving to get from where they are to where they want to be, and Russell has signed on to be a part of the movement that will not only inspire, connect and build character, but also provide a community of people who can relate to past actions and look forward to achieving their goals in the near future, as a team. 

VIDEO: I Want, I Need, I Love: Fashion Decoded With Meagan Good

Currently, Rising Tide is in “open beta phase” and during these first few months, Russell will continuously shed light onto what it takes to pull yourself up and build the career of your dreams.

Best of all, he’ll be flying one lucky Rising Tide community member to L.A. for a one-on-one coaching session. Rising Tide will also feature advice on how to survive and thrive in your life and career from career and life coaches, HR professionals, subject matter experts, and like-minded peers via articles and a #MyRisingTide Twitter chat.

Follow Rising Tide on Facebook and on Twitter @myrisingtide. Join in the conversation, spark your own, and let us know what you need from us.

Tide’s mission has always been to help you look great so that you can achieve great things. Now, Rising Tide hopes to help Millennials turn their inner swagger into success.

Check out Russell’s introduction to Tide Rising in the video above.