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This is a warning to rappers with endorsement deals, your sponsors will drop you in a heart beat. 

After much controversy surrounding his Emmett Till reference on rapper Future’s “Karate Chop” remix, Pepsi has decided to cut ties with Lil Wayne

AP Reports

PepsiCo says it cutting ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song.

Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company’s Mountain Dew soda.

The controversy erupted after Wayne referred to beating someone during a sexual act and said he wants to do as much damage as was done to Till.

The black teen was visiting family in Mississippi in 1955 when he was killed, allegedly for whistling at a white woman.

PepsiCo Inc., based in Purchase, N.Y., said in a statement Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”

Earlier this week, Emmett Till’s family petitioned the soda company to drop Lil Wayne from their endorsement roster for his offensive lyrics. 

In response to the family’s latest petition, Lil Wayne released a statement sympathizing with Emmett Till’s family. Unfortunately for Lil Wayne, his statement was not an apology and Emmett Till’s family was not happy. 

Pepsi dropping Lil Wayne from their endorsement roster comes only weeks after Rick Ross was dropped from Reebok for his date rape lyric on Rocko’s “U.O.E.N.O.” 

Should Pepsi have dropped Lil Wayne or should they have supported his statement? 

Share your thoughts below!

SOURCE: AP