It looks like a little horse meat isn’t the only issue for Taco Bell.
A federal prison inmate by the name of Gary Cole is suing Taco Bell over their “Doritos Locos Taco.”
Now while the company Taco claims that its product developers came up with the idea for the new taco which is probably the most successful new fast food item of the 21st century so far, at a summit with Frito-Lay executives at its Irvine, Calif., headquarters but Gary begs to differ.
In the U.S. District Court for the Northern District of Texas on May 15, he alleges that the story behind the taco is a lie. In a 35 page complaint Cole insists that he invented the Doritos Locos Taco and that Taco Bell and Frito-Lay stole it from him through the mail.
Huffington Post reports:
In September 2006, Cole wrote up a list of nine product ideas. Most of them were assorted products — hot sauces, body oils, health mixes — to be sold under the brand “Divas and Ballers.” But one, the second in the list, was “Taco Shells of All Flavors (Made of Doritos).”
The complaint says Cole sent the list to Janice B Cole and Keoiana K. Cole in September 2010, but the letter was “stolen through the United States Postal Service Mail and submitted to Frito Lays [sic], Taco Bell, Pepsi Co, Yum Brands,” by someone whose identity remains a mystery to Cole.
How has Taco Bell responded? Well they tell the Huff Post:
“We have not been served with the lawsuit, but the claims we’ve read in online news sources are completely false and without merit,”
Meanwhile, Cole wants “a lean on Taco Bell, Frito Lays, Pepsi Co, Yum Brands, to stop the production and sell of taco shells made of Doritos flavors.”
The fast food chain has sold more than half a billion of the flavored tacos in the past 14 months, so could this inmate win big?
This should be interesting…
SOURCE: Huffington Post
