The Daily Grind Video

Say what you must about Kanye West’s egotistical tirades, but he’s indisputably the man of the hour. Whether or not the critics liked the sounds of his latest release, Yeezus, Kanye West has yet again proved that he can master one thing: Getting the people going.

First, Kanye was the topic of conversation when he sat down with the New York Times for his first interview in quite some time. Almost immediately after, his album Yeezus leaked, and within 2 days of that, his girlfriend Kim Kardashian gave birth to the couple’s baby girl, North West. 

Kanye’s album has been on the shelves for 6 days and we haven’t so much as heard a tweet from the rapper promoting his newest work of art. Now, that’s power. 

The streets are doing the talking though, and the latest source of fuel is a new W Magazine interview, where Kanye delves into everything from the inspiration for “I Am a God,” to the response to his fashion line, and his relationship with rumored fiance Kim Kardashian. Kanye also addresses something he never has before: the sex tape that almost leaked, and listen here, Mr. West is quite confident in his sex game. 

Check out some excerpts from the article as summarized by the fine folks at MissInfo.TV.

Inspiration behind “I Am a God:”

Last fall, a few days before Paris Fashion Week, West was informed that he’d be invited to a widely anticipated runway show only on the condition that he agree not to attend any other shows. “So the next day I went to the studio with Daft Punk, and I wrote ‘I Am a God,’ ” West says. “Cause it’s like, Yo! Nobody can tell me where I can and can’t go. Man, I’m the No. 1 living and breathing rock star. I am Axl Rose; I am Jim Morrison; I am Jimi Hendrix.”

On the critical response to his fashion lines:

“The first collection was way better than the second,” he says. “It was more artful. It was 30 collections in one. It just takes time for me to slow down and think like a normal person.” Established designers, West notes, are already “in a position to go crazy. I tried to come out of the gate going crazy. And it didn’t work. So now I have to somehow put out something that says, ‘I look sensible!’”

The time he played Kris Jenner (Kim’s mom) some of his music:

He plays her some of his unfinished songs, including “Awesome,” which is clearly about Kim. When she exclaims, “Great job!” West doesn’t find it as flattering as Jenner evidently intended. He raises his eyebrows. “Great job?” he says and sets off on a comic riff that cracks up everyone in the room. Toasting with his champagne glass, he says, “Great job, Baccarat, for making a glass that can hold liquid!” He looks down at his waist. “Great job, belt loops, for keeping my pants up!”

On his appearance on Keeping up with the Kardashians:

“Oh, that’s just all for love. It’s simply that. At a certain point, or always, love is more important than any branding, or any set of cool people, or attempting to impress anyone. Because true love is just the way you feel.”

On the sex tape that surfaced last year:

“For the most part, I’d rather people have one of those home videos than some of the paparazzi photos that get published,” he says. “At least I recorded the shit myself. That tape couldn’t have hurt me in any way if it came out—it could only have helped.” He finally decided against releasing it, but don’t be surprised if he changes his mind. “Now, I just do exactly what I want, whenever I want, how the fuck I want,” West says. “‘Fuck you’ is my message.”

The dramatic creative process behind Yeezus:

In March, when West first plays me some of his new songs, he says the album is almost finished. In April he tells me it’s only 30 percent complete. Noah Goldstein, West’s chief sound engineer, says this is typical of West, who thinks nothing of throwing out half an album if he composes a new beat that inspires him to change direction.

On branching out creatively:

“People say, ‘Why do you want to destroy your name?’ But I don’t care about my name as much as I care about my ideas. I could do something completely wrong, and people could hate it, but then someone else could see it and do it completely right. And it’s a push forward for civilization.”

On his narcissism:

“On one end, I try to scale it back,” he says. “Because I don’t want to close any of the doors needed to create the best product possible. But my ego is my drug. My drug is, ‘I’m better than all you other motherfuckers. Kiss my ass!’”

“I made [“I Am a God”] because I am a god,” he says finally. He laughs for a second, then stops. “I don’t think there’s much more explanation. I’m not going to sit here and defend shit. That shit is rock ’n’ roll, man. That shit is rap music. I am a god. Now what?”

Also, get this: Kanye West, the man who once called himself the Louis Vuitton don, no longer believes in dropping brand names, except for his own. Talk about evolution…

Be sure to head over to W Magazine to read the full article.