Nike 78 is Paul Jenkin’s new project that challenges shoe fanatics to redirect their creativity and find new function extracted from the form of Nike shoes. The project has already gained much momentum and put out surprising interpretations of use for a shoe and this is a clever project that propagates the Nike values of customization for both function and aesthetics.
The project will be showcase on their site and this will be chance for all to explore all the possibilities that a shoe form can entertain in this imaginative project. Check out the highlights so far in the following pages!
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NEXT PAGE: CHECK OUT THE REST OF THE PROJECTS, NIKE WII, ROLLER NIKES, NIKE AQUARIUM
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Nike Wii was an insightful social commentary that communes exercise, technology, socializing all in one. Deconstructing the shoe, Nick Marsh wired his shoe with circuits in order to use his shoe as a joystick for playing the Wii which appears to be a more organ mimicry of human movement.
NEXT PAGE: WATCH VIDEOS OF THE NIKE WII SHOE IN ACTION!
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NEXT PAGE: SHOE AQUARIUM
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W+K Tokyo Lab recreates the Nike into an aquarium for a goldfish by keeping the air in the soles but remolding the upper part in order to make it a translucent viewing case for the aquatic critter. The finished product presents an interesting relationship between nature and athleticism. Although most sporting conventions seem man-made, the aquarium shoe brings it back to square one putting the air in the ‘bubble’ part of the shoe providing air/life for the fish to swim in.
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