The Daily Grind Video

Come and get it, y’all.

Yesterday, we gave you all a peek at the photocall for the new adidas NEO collection starring Selena Gomez, the face and designer of the line. Well today, following the big launch in Berlin, we’re getting a better look at what to expect with a virtual lookbook.

As a collaborative designer of 53 pieces in the new line, which is targeted toward young and hip girls just like Selena, the “Love Will Remember” singer kicked off the launch with a Twitter Q&A and even took to Vine to answer a few fan questions. 

According to MTV:

I love playing around with fashion and like clothes that are fun, easy to wear and comfortable,” Selena said in a release. “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”

While the world is still waiting to see what Justin Bieber, off-and-on-again boyfriend of the former Disney star and fellow adidas spokesperson, has to offer us, we already like what we’re seeing from Selena. We’re personally in love with her cool moto jackets and studded leggings. If you haven’t already, all you Selenators can start shopping the line here!


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