The Daily Grind Video

In a not-so-shocking turn of events, a trailer for Jobs, the indie film chronicling the life of the late Apple CEO Steve Jobs, made its debut yesterday via Instagram.

Much like The Wolverine trailer that hit the internet in May on Vine, Open Road films created the trailer specifically for the photo and video platform.

Jobs stars Ashton Kutcher as Steve Jobs and Josh Gad as fellow Apple founder Steve Wozniak. Kutcher went to great lengths to get into character for the role, even going so far as to imitate Steve’s “fruitarian diet.” 

Following its Sundance Film Festival debut, the film received mixed reviews. Because of this, directors went back and reworked the movie, later releasing a movie poster and updated synopsis:

“It only takes on person to start a revolution. The extraordinary story of Steve Jobs, the original innovator and groundbreaking entrepreneur who let nothing stand in the way of greatness. The film tells the epic and turbulent story of Jobs as he blazed a trail that changed technology–and the world–forever.”


Check out the YouTube trailer below.

Jobs hits theatres this August.

Photo/Video credit: Instagram.

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