The Daily Grind Video

Feel about high-low designer collaborations as you may, where there is demand, there will continue to be a supply. And no other retailer has been able to fuel this demand for High-Low collabos with more precision than Target.

Following a successful weekend release of a collaborative collection with Phillip Lim, Peter Pilotto announced their collaboration with Target after their fashion show during London Fashion Week. The brand, known for their bright colors and fun prints, has been coveted by celebrities like Kerry Washington and Fergie, but come February 9, 2014, the prints will be accessible to most Target stores in the U.S. and Canada, as well as Peter Pilotto for Target will feature women’s apparel, accessories and swimwear, with most items less than $60.

The assortment features nearly 70 items and ranges in price from $14.99 to $79.99 for apparel and swimwear and $16.99 to $39.99 for accessories. Standout pieces include chic dresses, flattering skirts and versatile swimwear that can be mixed-and-matched.

The design duo spoke of the collaboration with Target, saying:

“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.

So, we’re safe to set a countdown in our iPhones now, right?

SOURCE: Yahoo Finance