Jay Z is taking his talents to Barneys this holiday season.
Two Christmases ago, Barneys pegged Lady Gaga to transform their store into her magical holiday workshop. Last year, Minnie Mouse and her Disney pals were at the forefront, and this year, Jigga man Jay Z is coming home for Christmas.
Barneys has announced Jay Z will be curating the brand’s annual Christmas collaboration – the Brooklyn way. Women’s Wear Daily reports that Barneys is partnering with Jay Z for “A New York Holiday,” a Christmastime promotion that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler. Twenty five percent of sales from the collection will go to Jay’s Shawn Carter Scholarship Foundation.
But this isn’t just a slap-your-name-on-it collaboration, apparently all of the designers worked with Jay directly on the collection that includes high-end pieces like a leather backpack, an alligator-strap watch, a cashmere blanket and a cotton t-shirt. Prices for the collection will range from $70 to $33,900.
Barneys will release the collection online and in store windows on November 20th, but they have teased a few of the first looks from the collaboration via their Instagram, including Jay’s collaborations with Stutterheim and Balenciaga.
Check them out below.
Limited edition Shawn ‘JAY Z’ Carter for Stutterheim raincoat, part of A New York Holiday collection
Limited edition Shawn ‘JAY Z’ Carter for Balenciaga leather backpack, part of A New York Holiday collection.