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If there was ever a time for the confused face emoji in blog posts, it would be now.

In typical American Apparel fashion, the brand has once again found an “artistic” way to get the masses chatting by pushing the envelope to new bounds with their latest collection.  The piece in question: “The Period Power Washed Tee.” And yes, it is everything that it sounds like it would be.

The brand has partnered with 20-year-old artist Petra Collins to create their latest capsule collection of 3 T-shirts that feature the photographer’s work. The “Period Power” t-shirt is just one of the shirts featured in the collection titled The Ardorous. American Apparel presents the collection with the following:

The Ardorous is an all-female online art platform curated by Petra Collins, a Toronto-born artist. Petra began her infatuation with photography at age 15 and became an American Apparel retail employee around the same time. She creates portraits exploring female sexuality and teen girl culture. Now 20, Petra has worked with ViceVogue ItaliaPurpleRookie, and is a contributing photographer for American Apparel.

Her retail experience with the brand has without a doubt set her up to practice art outside of the social bonds.

What are your thoughts on the t-shirt? Crossing the line or an adequate representation of artistic freedom?

You can check out more of Petra’s work on her website. 

SOURCE: Buzzfeed

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