The Daily Grind Video

It’s 2014 and surprise, Rihanna is still in first place when it comes to merging the fashion and music realms. Back in December, the songstress announced that she was the new face of Balmain the best way she knows how: by revealing two campaign images on her Instagram page.

The 27-year-old creative director of Balmain, Olivier Rousteing tapped RiRi’s edge to be the face of his newest collection, and in the newly released behind the scenes video he reveals that he made the entire collection in the vision of Rihanna.Rihanna’s bad gal image, impeccable style versatility and Balmain’s unique flair are sure to be a match made in high fashion heaven.

The forthcoming Spring/Summer 2014 campaign is due to appear in magazines starting this month, and Balmain jumped at the opportunity to release the behind the scenes footage of shooting Spring/Summer 2014 advertising campaign featuring Rihanna and photographers Inez van Lamsweerde and Vinoodh Matadin.

Check out the playlist below for behind the scenes videos and commentary from Rihanna, her stylist Mel Ottenberg, and Olivier Rousteing.

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