The Daily Grind Video

“I’m a;” Hov said it best. Jay Z and Kanye West have merged minds once again, but this time in a major way.

It was just announced that Kanye West’s creative agency, DONDA, has joined forces with the Roc Nation Empire. The deal encompasses multiple aspects of Yeezy’s brand including: international recording, press releases and tour ventures. DONDA was credited for spearheading the artistry of the YEEZUS  campaign, as well as the tour design and packaging for the Watch the Throne tour, and of course, that epic Kim Kardashian proposal.

Although Kanye was initially shunned from the fashion industry, his vision is now being recognized. Notably, he has collaborated with Louis Vuitton, Nike and A.P.C. Additionally, his highly anticipated footwear line with adidas is scheduled to debut this fall.

With these two moguls working under one umbrella, it’s safe to say that Roc Nation is well on its way to being the leading entertainment enterprise.


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