The Daily Grind Video

Reasons why you should be happy today: 1) tomorrow is finally Friday (cheers to the weekend); 2) today is the first day of spring (and it’s actually kind of warm); and 3) because Pharrell wants you to be.

Today has officially been dubbed the International Day of Happiness by the United Nations, and Pharrell wants us all to celebrate with his latest clothing collaboration, this time with lifestyle brand Peace Love World. The collection consists of four shirts, each nodding to the rapper/producer/all-around happy man’s catchy song that we just can’t escape. You know the one….

The shirts feature two logos, “I am happy” and “Happiness is the truth,” with a smiley face clad in Pharrell’s iconic Vivienne Westwood hat. If you’re in the mood, you can find one online at and, or at Billionaire Boys Club in New York City.

Now we’ll definitely never get that song out of our heads.


Pharrell & His Diverse Collection Of Hats (PHOTOS)
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