The Daily Grind Video

You know you’re in for a treat anytime Russell Simmons and T.I. join forces.

The media mogul and the Atlanta-bred MC have joined together in partnership with the youth-oriented entertainment company, greenROKS. greenROKS is a multi-media platform fusing music, story-telling and technology while developing a new world of cool content that drives today’s youth to be more conscious of relevant topics in the world.

Uncle Rush gushed about the upcoming project, revealing that he’s super excited to be working with T.I. He stated:

“Entertainment is what resonates quickest with youth, which today means online and mobile activities and it will continue to be the driving force to reach youth worldwide in the future. Technology and digital media are the most important reference points for today’s youth culture. We are excited to add T.I. to this partnership and believe he will complement our executive team perfectly.”

T.I. was also excited about his upcoming partnership with the hip-hop pioneer. He revealed:

“To be able to team up with Russell, who has been a pioneer in youth culture for decades and greenROKS in creating groundbreaking, youth focused entertainment content was a no-brainer to me. This will allow young people to exercise their creative muscles by combining storytelling, music, math and science to enhance the user experience.”

Co-Founder and Chief Creative Officer of greenROKS, Natalia Weissman added:

“We couldn’t ask for better partners in Russell and T.I. who are both respected influencers of pop culture. We are truly only limited by our imagination.”

greenROKS will announce several new technologies and entertainment projects for Spring 2014. Stay tuned.


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