The Daily Grind Video

If it’s not broke, don’t fix it.

It’s a cliché that Lana Del Rey follows pretty rigorously. The singer just released the video for her Ultraviolence debut single “West Coast.” And of course, it features Lana’s artsy, mysterious style.

In the video, we see shots of the “Young & Beautiful” artist walking on a beach mixed in with shots of the beauty rolling with an older gentleman. The video is black-and-white with one exception: Lana is wearing a red dress while fire shoots all around her. (Uhhh.)

Ever since Lana debuted “West Coast” at Coachella, anticipation for the singer’s sophomore album has been through the roof. We hope the rest of Ultraviolence sounds like this.

Watch the video above.

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