The Daily Grind Video

It’s pretty clear PacSun has been on the real come up in the past couple of months. The brand that has previously collaborated with Diamond Supply Co, #BEENTRILL, and Yeezus gear, is now teaming up with A$AP Mob on a summer capsule collection.

Coming from the group that has brought hip-hop and rap some of the livest and most outrageous shows, the A$AP Mob are delivering a line of jerseys, bucket hats, and t-shirts, all of which rep the “A$AP Worldwide” movement.

A year ago, it seemed like PacSun would’ve stuck with sunflower prints and skateboard gear, but PacSun got hip and realized hip-hop’s influence is bigger than music. While they still have partnerships with Kendall and Kylie Jenner, the brand’s new direction will definitely take them to new places.

Watch their promotion video up top.

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