Kanye revealed at Cannes Lions’ International Festival of Creativity’s “Technology, Culture and Consumer Adoption: Learning to Read the Cultural Landscape” panel yesterday that their famous “I do” smooch photo took four days worth of adjusting camera angles.
He explained that even though famous photographer Annie Leibovitz, who also shot KimYe’s Vogue spread, was unable to take the photos, he still wanted them to be just as good.
“This is pissing my girl off during the honeymoon,” he said. “Annie Leibovitz pulled out right before the wedding — maybe she was scared about the idea of celebrity… But I still wanted my wedding photos to look like Annie Leibovitz. Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram, that we need to work on the color of the flowered wall? But the fact that the No. 1 most liked photo has this certain aesthetic on it was a win for what the mission is — of raising the palette.”
And the effort did not go unnoticed. Kim’s photo of the kiss quickly became the most liked photo on Instagram. Ever.
But Kanye doesn’t want to stop there. He wants to change the way the world views everything – especially the Internet.
He charmed the panel and audience in Cannes with his bold ideas involving beautifying the technology we use and relying less on brand names to validate our self-esteem. Billboard reports ‘Ye saying:
“This is my goal in lifestyle, in everyday life — to change the idea of what luxury is. Because time is the only luxury. It’s not all these brands that we just drove by that are somehow selling our esteem back to us through association.”