The Daily Grind Video

Bottles of Grey Goose Le Melon were popping at the vodka brand’s sponsored art exhibition this weekend in L.A. But the launch party for Grey Goose’s new flavor wasn’t the typical Hollywood party. The brand partnered with artist Kehinde Wiley to reveal his work, while also crowning today’s urban kings of culture – including film, music, and sports.

The ‘kings’ honored at the event included Spike Lee, Swizz Beatz, and Carmelo Anthony. The men were not only recognized for their career achievements, but for their various community service efforts in education and community outreach.

Carmelo Anthony was spotted at the event wearing a trendy graphic collared shirt and black hat while posing with artist Kehinde, who wore an African printed suit.

Honorees were not the only guests to attend the function; other celebrities gathered to celebrate their accomplishments as well. Kelly Rowland and Tina Knowles stopped to smile for the camera; Tina in a pair of printed pants and low neckline blouse, while a very pregnant Kelly Rowland showed her baby bump in a black gown.

Randy Jackson was spotted rocking a gray blazer and all black everything ‘fit, paired with some colorful, beaded jewelry.

Jermaine Jones showed love for a fellow athlete, matching with his date Sarah Gerth in denim.

Matt Barnes and Gloria Govan attended in matching blue ensembles.

SOURCE: America Now News  | PHOTO CREDIT: Getty

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