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Ireland Baldwin might be trying to make her own way in Hollywood, but she never forgets where or whom she came from. The daughter of actors Alec Baldwin and Kim Basinger just scored her first solo campaign for Rampage, and even though she’s out on her own, she pays homage to her mom in the cutest way possible.

In the photoshoot, Ireland tributes Kim’s 1986 movie 9 1/2 Weeks by striking a couple of mysterious and sexy poses in dim light behind a set of Venetian window blinds – very reminiscent of the film. Throughout the shoot, Ireland rocks fiery red lips, chic dresses, and edgy white and black ensembles from the Rampage fall collection.

Considering this is her first big solo gig, the 18-year-old is just grateful to have the opportunity to work with an iconic brand.

“I still can’t believe that I was chosen to be the new face of Rampage,” says Ireland. “Following in the footsteps of women like Petra Nemcova, Bar Refaeli and Gisele Bundchen, those are some huge heels to fill and it’s an honour.”

The ad campaign will be released in upcoming issues of Marie Claire, Cosmopolitan, and People Stylewatch, just to name a few. Check out some shots of her ads, along with behind-the-scenes photos and footage below.


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