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Not every lipstick is created equal. Finding the perfect red lipstick is a daunting task, but fear not friends, as Zoe SaldanaBlake LivelyEva Longoria, and several other leading ladies are here to help you out.

They, along with their fellow brand ambassadors for L’Oreal Paris like Kirsten Dunst, Freida Pinto, and Jane Fonda, star in a new campaign for the beauty brand’s Collection Exclusive Pure Reds – featuring shades of red lipstick inspired by each of them, their skin tones, and even their hair colors.

“The correct red should leave you feeling empowered, confident, and sexy all at once whilst ultimately being something you choose to wear and not something that wears you,” says L’Oreal make-up artist Lynsey Alexander. “There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it’s not the one for you.”

Because we’re all worth it.

PHOTO CREDIT: L’Oreal Paris

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