It’s a new day, and musicians are finding cooler ways to get new music to their fans.
Radiohead has been at the forefront of this movement. In 2007, the alt-rock group released their In Rainbows album with only a week’s notice; they then allowed fans to pay their own price.
Thom Yorke, Radiohead’s frontman, just pushed music forward again. The 45-year-old rock star released a new album called Tomorrow’s Modern Boxes via the torrent service BitTorrent. Similar to the release of BEYONCE last year, the album was a complete surprise:
I am trying something new, don’t know how it will go. but here it is:) https://t.co/1noGMiZ5sC
— Thom Yorke (@thomyorke) September 26, 2014
Yorke and Radiohead producer Nigel Godrich wrote a letter explaining the new album and its rollout:
As an experiment we are using a new version of BitTorrent to distribute a new Thom Yorke record.
The new Torrent files have a pay gate to access a bundle of files..
The files can be anything, but in this case is an ‘album’.
It’s an experiment to see if the mechanics of the system are something that the general public can get its head around …
If it works well it could be an effective way of handing some control of internet commerce back to people who are creating the work.
Enabling those people who make either music, video or any other kind of digital content to sell it themselves.
Bypassing the self elected gate-keepers.
If it works anyone can do this exactly as we have done.
The torrent mechanism does not require any server uploading or hosting costs or ‘cloud’ malarkey.
It’s a self-contained embeddable shop front…
The network not only carries the traffic, it also hosts the file. The file is in the network.
Oh yes and it’s called
Tomorrow’s Modern Boxes.
Thom Yorke & Nigel Godrich
Yorke also released a strange video for the album’s first single, “A Brain in a Bottle.” Head to the site to check it out. And if you want the album, cop $6 for a Torrent or pay $30 to get it as a vinyl.
SOURCE: Bundles.Bittorrent | PHOTO CREDIT: Getty